Refrakt Digital

    Vicki Mahoney.

    Fractional CMO & AI Transformation Advisor

    Marketing strategy, websites, CRM, funnels, AI systems, automation and team training, led by one senior operator.

    Work With MeView Selected Work
    15+ years across marketing, digital, growth and technology.
    Vicki Mahoney, Fractional CMO and AI Transformation ConsultantVicki Mahoney signature

    The problem behind the problem

    You don’t need to know the solution. That’s the part I help with.

    Before I recommend anything, I look at how the business actually works. Because the thing you think is the problem isn’t always the thing causing it.

    01

    Our marketing just isn’t working.”

    02

    We’re spending money but don’t know what is working.”

    03

    Our website looks fine, but it isn’t generating enough business.”

    04

    Our CRM and systems are a mess.”

    05

    Everything is manual, and the team is losing time.”

    06

    We know we should be using AI, but don’t know where.”

    Start the diagnostic

    What I can help with

    The answer depends on the problem.

    Marketing, digital, systems, AI and people, connected around what the business actually needs.

    Marketing

    Fractional CMO · Strategy · Positioning · Campaigns · Paid media · SEO · Growth

    Digital

    Websites · Landing pages · Conversion · Customer journeys · CRM · Lifecycle

    Systems

    Workflow redesign · Automation · Reporting · Integrations · Internal tools

    AI + People

    AI adoption · AI workflows · Research · Analysis · Team enablement · Upskilling

    People, not platforms

    Real work, with real teams.

    Every engagement happens in the room with your people. We look at how the work actually gets done, then change it together, so the capability stays with the team long after I've gone.

    Work with me
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    Start with what you need

    Find what matters. Fix that first.

    Start small, then scale the work when the opportunity justifies it.

    01Start with clarity

    The Diagnostic

    Find the problem behind the problem, then leave with a clear Now, Next and Later plan.

    Explore the offer
    02Need senior direction?

    Fractional CMO

    Senior marketing, growth, digital and AI direction without adding another full-time hire.

    Explore the offer
    03Build better ways of working

    AI Transformation

    Redesign the workflows, systems and customer journeys that keep the business moving slowly.

    Explore the offer
    04Make capability stick

    AI Team Training

    Give your team practical AI capability, stronger standards and confidence that stays in the business.

    Explore the offer

    Strategy that gets built.

    Selected Work.

    Chrono Group

    Fractional CMO / Luxury

    Chrono Group

    Chrono Group

    Whisky by Time

    Web Design / AI Systems

    Whisky by Time

    Whisky by Time

    Tavrix Group

    Brand / Web

    Tavrix Group

    Tavrix Group

    Essex District Waste

    Brand / Web Design

    Essex District Waste

    Essex District Waste

    Heidelberg Materials Trading

    Consultancy / LinkedIn Strategy

    Heidelberg Materials Trading

    Heidelberg Materials Trading

    Georgios

    Full-Stack Marketing / Local SEO

    Georgios

    Georgios

    View all case studies

     

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    Meet the founder

    I don’t just understand the theory.

    I’ve spent 15+ years doing the work across marketing, digital and online growth for global businesses, established brands, startups and ambitious local companies.

    Today, I combine that experience with practical AI and systems thinking to help businesses grow better, work smarter and build stronger internal capability.

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    How I work

    01

    Find it

    02

    Fix it

    03

    Build it

    04

    Make it stick

    Let’s talk

    What could work better in your business?

    Tell me what’s happening. I’ll help work out where the real opportunity is.

    Start a conversation