Strategy, internal team enablement and a campaign that converts.

Refrakt set the commercial strategy and positioning, a brand warm enough to convert anxious first-time enquirers, while holding the clinical credibility a regulated therapy service demands. Tone of voice, visual direction, messaging architecture and channel plan defined before a single asset was built.

We worked directly with OTG's internal marketing, clinical and operations teams, clarifying roles, building the briefs, defining the metrics that matter and getting everyone aligned on what "good" looks like before going to market. The strategy stays in-house with them; we made sure they could own it.

We designed and developed the public site and a custom therapist-matching booking engine, pairing each client with the right therapist based on need, availability and clinical specialism. Sessions, rescheduling, cancellations and reminders all live inside the platform. No third-party scheduling, no leakage.

We built the CRM from scratch so OTG can track every enquiry, match, booking and session from first touch through ongoing care. API integrations connect booking, comms, payments and clinical workflow into a single operational view for the internal team.

Refrakt directed the acquisition strategy and delivered the campaign, Google Ads architecture, audience structure, landing-page CRO and weekly iteration. Spend is tied back through the CRM to qualified bookings and retained clients, not surface-level form fills.