Directing a whisky brand from concept to national exposure.

We began by defining Tavrix Group's commercial positioning to ensure maximum authority within their sector. Refrakt directed the creation of a premium visual identity and logo, aligning brand assets with high-value corporate procurement expectations.

This phase established a clear, unified market presence designed to capture share and command immediate institutional trust.

With the positioning framework secured, we mapped out and deployed a high-performing digital platform. The website architecture was engineered for rapid load speeds, search compliance and optimal lead capture.

The site acts as the central hub for Tavrix Group's digital operations, built to convert corporate interest into structured, qualified inquiries.

As Tavrix Group scaled, the brand secured major national features in The Times and on TNT Sports. Refrakt ensured the company's digital infrastructure and pipeline workflows were stress-tested and prepared for the influx of institutional traffic.

This proactive risk management protected reputation under the national spotlight and ensured zero leakage in the sales funnel.

With press exposure driving inbound demand, we designed a premium investor brochure to convert interest into qualified conversations. Editorial layout, commercial narrative and asset-class positioning all directed and delivered by Refrakt.

The brochure functions as the primary sales document, issued post-enquiry from the website, PR features and TV ad response, and is the lead-gen anchor that pulls press attention into the pipeline.

Every distribution channel, paid press placements, the TNT Sports TV ad, organic site traffic and direct outreach, was wired to a single lead-capture flow. Prospects request the brochure, enter the nurture sequence, and are routed to the sales team with full source attribution attached.

No leakage between awareness and enquiry, the funnel was engineered so every printed page and every ad slot has a measurable downstream value.

We built a bespoke CRM that tracks every brochure scan, QR hit, TV ad response, press click and inbound call back to its originating channel, including individual print placements and individual TV slots. Each lead is tagged at source and followed through to closed revenue.

The executive team now has real ROI per channel, per ad, per placement, not blended marketing spend. Budget moves toward what actually returns capital, and underperforming channels are cut on data, not instinct.