Building a full-stack marketing engine for an Essex trades business, generating a consistent monthly pipeline of qualified leads.

Before executing anything, our consultancy team mapped the competitive landscape across Essex for boiler installation, electrical services and AC, analysing how direct competitors were performing across search, paid and social. We identified the gaps, the opportunities, and the channel mix that would generate the fastest and most cost-effective pipeline for Georgios. Every channel we run is there for a reason.

We manage Georgios' local SEO on an ongoing basis, service page optimisation, local area targeting across Essex, Google Business Profile management, and technical SEO maintenance. The site is structured to rank for high-intent commercial searches: boiler installation, boiler repair, electrical services and air conditioning across Southend-on-Sea, Essex and the surrounding areas.

We plan, build and actively manage Google Ads campaigns across all three service lines, boilers, electrical and AC. Campaigns are structured for maximum local intent capture, with ad copy, landing page alignment and bid strategy all managed to minimise cost-per-lead and maximise qualified enquiry volume.

Full management of Georgios' social media presence, content creation, posting cadence, platform strategy and community engagement. Content is built around trust, social proof and service visibility, reinforcing the brand's reputation with an audience that is actively looking for a reliable local tradesperson.

Monthly email marketing managed end-to-end, from list segmentation and campaign strategy through to copywriting, design and send. Emails are used to reactivate past customers, push seasonal services (boiler servicing ahead of winter, AC maintenance ahead of summer) and keep Georgios front of mind with a warm audience.

Every lead generated across every channel, Google Ads, organic search, social, email, feeds into a centralised automation system built by Refrakt. Enquiries are captured, tagged by source and service type, and entered into automated follow-up sequences immediately. No manual sorting, no missed leads, no delays. The sales team receives qualified, nurtured prospects, the system handles everything in between.

Every channel tracked back to pipeline value. The client has full visibility over cost-per-lead by channel, enquiry volume by service line, and which campaigns are generating the most qualified revenue. Marketing budget moves on data, not instinct.