London
United KingdomSenior operators on the ground for founder-led businesses, luxury retail and professional services across the UK.
Marketing Consultancy · Fractional CMO
Not just a marketing agency.
Not just a consultancy.
We are Refrakt Digital.
Most leadership teams invest heavily in marketing without a clear picture of what is actually moving the needle. We embed as your fractional marketing leadership, backed by an in house build team that designs, executes, and governs every channel until your engine runs itself.
Who we work with
Built for ambitious businesses that take their marketing seriously.
HNW founders
Owners running considered, premium businesses who need a senior marketing operator at the table, not another agency to manage.
Luxury & retail
Houses and retailers selling on brand, story and craft. Work that respects the brand and still moves the commercial number.
Enterprise teams
Industrial groups, professional services and alternative-asset firms that need senior strategy alongside in-house teams and external partners.
Services
Four pillars. One accountable seat.
A senior marketing operator with an in-house build team. We diagnose the business, build the infrastructure, govern the spend, and run diligence on either side of a transaction, under the same roof.
01
Discovery
Growth & Infrastructure Audit
An in-depth consultancy phase where we look under the hood of your business. We audit your current marketing spend, tracking systems, and software setup. You leave with a clear 6-month roadmap that eliminates wasted budget, fixes data blindspots, and sets a defined route for growth or exit.
Full marketing, CRM and tracking audit
Software stack and data-pipeline review
6-month execution blueprint
Wasted-spend and leak map
02
Proposition & Build
Systems & Pipeline Development
Turning your strategy into a functional commercial engine. Whether you are launching a new product or scaling an existing one, we build the modern infrastructure required to support it, including fast custom dashboards, automated CRM workflows, high-converting websites and conversion landing pages.
Custom data dashboards
CRM workflows and lifecycle programmes
Brand sites and conversion landing pages
Quote, enquiry and booking systems
03
Operate
Vendor & Performance Governance
Making sure your ongoing marketing spend actually delivers net profit. We act as your fractional director, overseeing your internal teams or existing external agencies, reading the data objectively, and keeping every party accountable to commercial outcomes rather than surface metrics.
Fractional CMO retainer
Agency and in-house team oversight
Margin-led performance reporting
Board-grade monthly read-out
04
Transact
Acquisition & Exit Diligence
Deep-dive technical and marketing diagnostics for buyers preparing to acquire a brand, and for owners preparing their own business for sale. We audit digital infrastructure, ad-account health, data accuracy and true customer-acquisition cost, so the investment decision is taken on the real numbers, not the deck.
Marketing and tech due diligence
Ad-account health and CAC verification
Data, tracking and attribution audit
Exit-readiness or post-deal 100-day plan
Problems we solve
The seven problems founders bring to us.
Most of what we're called in to fix falls into one of these. Each one has cost the business real money before we arrived, and each has a defined route out.
01.
You're spending five figures a month and can't prove what's working.
Platform dashboards say one thing, the bank says another. Attribution is held together by best guesses and the last agency's spreadsheet.
How we fix it
We rebuild tracking from server-side up, reconcile platform numbers to revenue, and report performance in margin, not ROAS theatre.
02.
The agency keeps reporting wins. Revenue hasn't moved.
Impressions, reach, engagement, click-through. The deck looks healthy. Pipeline and cash do not.
How we fix it
We audit the account, govern the agency to revenue targets, and replace the seat where it's the right call. You stop paying for activity dressed as outcome.
03.
You need a senior marketer. You don't need a full-time hire.
A £180k CMO is overkill at your stage; a junior marketing manager can't govern agencies or sit in front of the board.
How we fix it
Fractional CMO seat, senior strategy, agency governance and board-grade reporting on a monthly retainer, with an in-house build team behind it.
04.
Every landing page or site change is a three-month agency cycle.
By the time the page ships, the campaign is over. Quote and enquiry flows are stitched together and leak.
How we fix it
An in-house build team ships premium sites, landing pages, quote/enquiry/booking systems in days, not quarters. You own the code and the assets.
05.
Search has changed and you're not in the answer.
ChatGPT, Perplexity, Gemini, Claude and Copilot now sit between the buyer and your website. The old SEO playbook doesn't surface you in their answers.
How we fix it
We restructure your site, content and entities so AI search engines cite you, not the competitor who already invested.
06.
Your CRM is a contact list, not a pipeline.
Lifecycle is ad-hoc, email is broken, the sales team is working from memory. Reporting up to the board is a monthly fiction.
How we fix it
We design the lifecycle, build the journeys in HubSpot, Salesforce or Klaviyo, and rebuild reporting so the board sees pipeline, not narrative.
07.
Growth has stalled and no one can tell you why.
Revenue is flat or sliding. The team is busy. The channel mix, the offer, the funnel, the brand, no one is holding the whole picture.
How we fix it
Marketing & Data Audit: fixed-fee diagnostic across ad accounts, tracking, agency performance and channel mix. You get the picture and the plan to unstall it.
Start your project ·
Want a fractional CMO on your side?
Tell us where you're stuck and we'll come back with a clear plan, pricing and timeline.
Capabilities
Seven capabilities. One accountable seat at the table.
01.
Marketing strategy & governance
Positioning, channel mix, budget allocation and the operating cadence. We sit between you and the work, brief the team, govern the agencies, and report into the board in revenue, not impressions.
- Growth roadmap owned end to end
- Quarterly strategy and budget review
- Agency and in-house team governance
- Board-grade reporting
02.
Paid media & performance
Google, Meta, LinkedIn, programmatic, paid social. Spend is rebuilt around margin, not ROAS theatre. Where the existing agency is the right call we govern them; where they're not, we replace the seat.
- Account audit and rebuild
- Creative testing pipeline
- Margin-led bidding strategy
- Weekly performance read-out
03.
Websites & landing pages
Premium, fast, search-ready sites and conversion-built landing pages shipped by an in-house build team. No three-month agency cycle, no overseas hand-off. Designed for HNW audiences and considered-purchase buyers.
- Brand site or microsite
- Conversion landing pages
- Quote, enquiry and booking systems
- You own the code and the assets
04.
CRM & lifecycle
HubSpot, Salesforce, Klaviyo or a clean custom stack. We design the lifecycle, build the journeys, write the email and rebuild reporting so the sales team sees the pipeline, not a guess.
- CRM selection or rebuild
- Lifecycle and nurture programmes
- Sales pipeline architecture
- Email design and copy
05.
Analytics & attribution
Tracking wired end to end so a paying customer can be traced from first click to invoice. GA4, server-side tagging, dashboards, and the discipline to act on what the numbers say.
- GA4 and server-side tracking
- Revenue and margin dashboards
- Attribution model that holds up
- Monthly leadership read-out
06.
Go-to-market & launches
New brand, new market, new product line. ICP, proposition, pricing, channel sequencing and the 90-day rollout. Run with your team or shipped by ours.
- ICP and proposition
- Pricing and commercial model
- Channel sequencing plan
- 90-day rollout owned end to end
07.
Acquisition & exit diligence
Marketing and technical due diligence for buyers and sellers. We verify ad-account health, data accuracy and true customer-acquisition cost, so an investment decision rests on the real numbers, not the deck. For owners preparing a sale, we close the same gaps before a buyer ever finds them.
- Marketing and tech DD pack
- CAC and attribution verification
- Data, tracking and reporting audit
- Exit-readiness or post-deal 100-day plan
How it's bought
One retainer. One operator. Build work scoped as it lands.
Engagements run on a monthly fractional CMO retainer covering strategy, governance and reporting. Build work, sites, landing pages, CRM, lifecycle, is scoped against a fixed fee or a sprint allocation, depending on the cadence. No agency hours billed against an ambiguous SOW.
● Where we work
On the ground in London and Dubai.
Two cities, one practice. We embed with founders and leadership teams across the UK and the GCC, with senior operators based in both markets and an in-house build team behind every engagement.
Dubai
United Arab EmiratesOn the ground for international founders, alternative-asset firms and considered-purchase brands across the GCC.
Founder
Built from inside the agency world, not the consulting deck.
We built Refrakt Digital after years of owning and operating digital marketing agencies. That seat exposed the gap most mid-market businesses fall into, creative agencies disconnected from data, and internal tech teams too slow to ship. We sit on your side of the table and close it.
Strategic Growth Direction on a fractional basis, commercial governance, infrastructure modernisation, and a six-month roadmap your teams can actually execute.
- Built and shipped large, high-traffic websites for luxury, industrial and enterprise brands.
- Ranks #1 for AI marketing expert searches across ChatGPT, Gemini and Perplexity.
- Two decades inside founder-led businesses and enterprise marketing functions.
Let's talk
Tell us where you're stuck. We'll tell you if we can help.
A 20-minute conversation with us. Bring the marketing picture as it stands, what's working, what isn't, and the number you're trying to move. You'll leave with a clear view of whether Refrakt Digital is the right next step.