[ Fractional CMO ]
Senior marketing leadership, without the full-time hire.
A Fractional CMO gives you a senior marketer who owns your strategy, budget and results for a few days a month. You get board-level direction, a team that knows what to do next and someone accountable for growth.
UK · London · Essex · Dubai · Remote
[ Who it's for ]
- ■ Founder-led businesses that have outgrown doing marketing themselves
- ■ Teams with marketers or suppliers but no senior direction
- ■ Companies preparing for growth, a launch, investment or a new market
- ■ Businesses spending on marketing without a clear view of what works
[ What's included ]
Strategy and planning
A clear plan for positioning, channels, budget and priorities, reviewed every quarter.
Budget ownership
Where the money goes, why, and what it is expected to return.
Team and supplier direction
Briefing, managing and reviewing your in-house team, freelancers and agencies.
Reporting that means something
Monthly reviews of what happened, what was learned and what changes next.
[ How it works ]
A clear process, owned by one senior lead.
Weeks 1–2
Discovery
Numbers, customers, channels, team and competitors reviewed in depth.
Weeks 3–4
Plan
A prioritised 90-day plan and a 12-month direction, agreed with you.
Monthly
Lead and deliver
Regular days with your team, supplier management and decision-making.
Quarterly
Review
Results reviewed against the plan, budget reset and priorities updated.
What you walk away with
A senior marketing lead embedded in your business, a written strategy your team can follow and clear reporting on what your marketing is delivering.
Talk it through ·
Not sure if fractional cmo is the right fit?
Book a free strategy call. We'll look at where you are, what you need and recommend the right level of support.
[ More consultancy ]
[ Delivered by our agency team ]
When the plan needs building, our in-house team delivers it, so strategy and execution stay joined up.
Websites & Search
Paid Advertising
Social & Community
Growth Builds
(R01), Client words
Hear from our clients.
We asked Refrakt Digital to build us a website that gets found and they did exactly that. Within a month we were ranking on the first page of Google for 13 keywords and the phones have been ringing ever since. The site was complete in under a month too.
Shaun
Director, Essex District Waste Removal