[ Marketing strategy ]
A clear plan for where your growth comes from.
We build a practical marketing strategy around your business goals: who you sell to, why they should choose you, which channels to use, what to spend and how you will measure it.
UK · London · Essex · Dubai · Remote
[ Who it's for ]
- ■ Businesses launching, rebranding or entering a new market
- ■ Teams busy with activity but unsure what is working
- ■ Founders who want a written plan before spending more
- ■ Companies with a new marketing hire who needs direction
[ What's included ]
Positioning and messaging
What you stand for, who you are for and how you say it.
Audience and competitor research
How your buyers decide and where competitors are winning.
Channel and budget plan
Which channels to prioritise, in what order and with what spend.
12-month roadmap
A quarter-by-quarter plan with targets, owners and review points.
[ How it works ]
A clear process, owned by one senior lead.
Week 1
Discovery
Workshops with you and your team, plus a review of your numbers.
Weeks 2–3
Research
Audience, competitor, search and channel research.
Week 4
Strategy
Positioning, channel plan, budget and measurement framework.
Week 5
Handover
A walkthrough with your team and an agreed 90-day action plan.
What you walk away with
A written marketing strategy and 12-month roadmap, with clear priorities, budget and measures your team can act on straight away.
Talk it through ·
Not sure if marketing strategy is the right fit?
Book a free strategy call. We'll look at where you are, what you need and recommend the right level of support.
[ More consultancy ]
[ Delivered by our agency team ]
When the plan needs building, our in-house team delivers it, so strategy and execution stay joined up.
Websites & Search
Paid Advertising
Social & Community
Growth Builds
(R01), Client words
Hear from our clients.
We asked Refrakt Digital to build us a website that gets found and they did exactly that. Within a month we were ranking on the first page of Google for 13 keywords and the phones have been ringing ever since. The site was complete in under a month too.
Shaun
Director, Essex District Waste Removal