GSA

GSA specialise in commercial and industrial maintenance and support, but an entrenched web presence dramatically limited their ambition. The previous site was inaccessible, visually outdated, and locked into a rigid third-party theme with no room for customisation.

Through collaborative workshops, we unpacked GSA's pain points, weak SEO, low traffic, and a domain with confusing semantics which reflected only part of their service offering. We drilled into everything from brand perception to operational limitations, and laid the groundwork for a bespoke digital platform that aligned with their broader ambitions.

To elevate GSA's online presence, we moved away from off-the-shelf templates and crafted a fully custom WordPress build. We completely refreshed the existing brand, and designed user flows with clarity that guided users through their proposition.

Every animation, motion, and hover effect was created with GSAP and calibrated to convey quality and professionalism. A modular block system lets the GSA team easily update pages without developer dependency. SEO-first architecture, semantic HTML, schema markup, and performance optimisations, laid a strong foundation for search visibility. We also led a smooth domain migration, ensuring no SEO equity was lost.

After launch, we implemented analytics dashboards to monitor performance and provided ongoing site-care support including CMS training with a video library for the team.

Within six months, GSA reported improved client enquiry rates. Staff confirmed the new site was dramatically easier to manage, editing pages, uploading case studies, and adapting messaging was streamlined. Staff numbers have grown 66% in the past year, with the scalable brand attracting new clients and bright talent.