about us

    we are
    refrakt digital.
    a digital marketing agency

    Founded on 15 years of marketing expertise, Refrakt is a results-driven digital agency built for what comes next. We blend deep industry experience with websites, CRMs, systems, SEO, GEO and creative strategy, helping brands cut through the noise and grow where it matters.

    How we think

    Digital marketing agency where experience meets AI.

    We are not chasing trends, we work with the tools, understand where search is heading and build the websites, CRMs, systems, SEO and GEO your business needs to be visible in Google, AI answers and every step of the lead journey.

    Websites, CRMs and lead systems
    SEO, GEO and content structure
    Built for Google and AI search
    (A02), Services

    What We Do.

    We're a team of experienced designers, strategists and data-driven marketers who've spent years mastering what works. From high-converting websites and custom quoting tools to CRM systems, SEO, GEO and ad campaigns, we know what looks great, what converts and how to stay ahead of every trend, algorithm update and AI search shift. Creative meets performance, always.

    (A03), Background

    Our Story.

    In 2025, we hit refresh. Rebranding Refrakt wasn't just a new logo, it was a realignment with our purpose: to build an agency that's big enough to deliver impact, and personal enough to genuinely care.

    Refrakt may be a fresh brand, but our expertise is anything but new. Our team collectively brings decades of hands-on experience across a wide range of industries, from major banks and luxury brands like Alexandra Miru, to local tradesmen and ambitious e-commerce startups. We've built smart, strategic campaigns that actually convert.

    At Refrakt, we combine creative thinking with data-driven strategy to help brands grow with clarity and purpose. Whether it's building a high-converting website, connecting a CRM, improving SEO and GEO visibility, or creating marketing strategies tailored to your niche, we turn big ideas into measurable results.

    Start your project ·

    Like how we think? Let's talk about your brand.

    Send us the brief and we'll come back with a clear plan, pricing and next steps.

    Selected Refrakt work

    Georgios

    01  Georgios

    From luxury fashion to local trades, the work spans the room and still ships measurable results.

    JRG Medical Aesthetics

    02  JRG Medical Aesthetics

    (A04), Growth

    One Year In.

    We're a growing team, and so are the brands we work with. In just one year, we've gone from working with local businesses in Essex to partnering with clients across the UK, and now working with major e-commerce and corporate brands in Dubai. It's been an amazing first year, and we're only getting started.

    The Team.

    Vicki, Founder | Growth, CRM & GEO

    Vicki

    Founder | Growth, CRM & GEO

    Shaun, Co-Founder | Business Development

    Shaun

    Co-Founder | Business Development

    Mel Henesey, Head of Search

    Mel Henesey

    Head of Search

    I

    Istiak

    Web Designer

    D

    Danni

    Head of Google Ads

    Jay, Videographer

    Jay

    Videographer

    Ready to Work Together?