[ About Refrakt ]
Big-brand thinking.
Small-team care.
Refrakt is a marketing consultancy led by a Fractional CMO, with our own agency team to deliver the work. Fifteen years of marketing experience, now working with brands across the UK and Dubai.
Vicki Mahoney
Founder & Fractional CMO
[ Our story ]
A fresh name. Years of experience behind it.
In 2025 we rebranded as Refrakt, with one aim: be big enough to deliver real impact, and personal enough to genuinely care.
The team brings experience from major banks and luxury brands like Alexandra Miru through to local trades and fast-growing ecommerce startups.
Today we lead with strategy. A senior consultant sets the plan and owns the numbers, and our in-house team builds and runs it.
[ The journey so far ]
From Essex to Dubai in our first year.
Essex
Where it started. Local businesses, real budgets, results that had to show up fast.
London & the UK
Ambitious brands across the country, from luxury fashion to trade services.
Dubai
Major ecommerce and corporate brands, with the same senior, hands-on approach.
[ How we work ]
Strategy first
We decide what matters before anything gets built or spent.
Senior, always
The person who sets the plan stays close to the work.
Owned numbers
We report on leads, sales and growth, not vanity metrics.
[ What we do ]
Two ways to work with us.
Selected Refrakt work
Selected work
01 Tavrix Group
From luxury fashion to local trades, the work spans the room and still ships measurable results.
02 XTB
[ The team ]
The people doing the work.
Vicki Mahoney
Founder & Fractional CMO
Shaun
Co-Founder, Business Development
Mel Henesey
Head of Search
Istiak
Web Designer
Danni
Head of Google Ads
Jay
Videographer