Joonbyrd

Joonbyrd is a unique beauty brand that blends the science of skincare with the sentiment of nostalgia. Inspired by the founder's childhood memories of her grandmother's lotions and potions, Joonbyrd products are crafted to evoke the transformative power of self-care, combining clinically-tested formulas with luxurious, evocative scents.

Joonbyrd came to us with a clear objective: increase e-commerce sales by leveraging dynamic Meta ads and Google Shopping campaigns. This was the brand's first time partnering with an agency, making it essential to develop a comprehensive strategy that could drive measurable growth from day one.

As a relatively new brand, Joonbyrd lacked substantial marketing data. We built a complete marketing funnel from scratch, mapping every stage from awareness to conversion. This meant producing a wide variety of creative assets with diverse styles to facilitate effective A/B testing, allowing us to quickly identify the most impactful content.

A close, collaborative relationship with Joonbyrd's founder proved invaluable. By establishing live dashboards and clear monthly KPIs, we ensured full transparency and data-driven decision-making. Dynamic ads on Meta and Google Shopping became the cornerstone, with quick creative iterations preventing ad fatigue and maintaining consistent performance.

The strategic approach delivered impressive results. Across a single quarter, dynamic Meta ads drove an average revenue increase of 57.67%, while Google Shopping revenue surged by 114.85% over the same period. The combination of strategic insight and flexible creative allowed Joonbyrd to achieve sustained growth and build a strong foundation for future campaigns.