Refrakt.Work with me

    Vicki Mahoney · Fractional CMO & AI Transformation Partner

    I work out what’s holding your business back. Then I build what moves it forward.

    Whole journey thinking.

    More sales. More leads. More of what actually moves the business. Marketing that brings in customers, systems that work together and AI your team can use, from one senior partner who discovers, builds and embeds the right solution.

    15+ years across marketing, digital, growth and technology.

    Vicki Mahoney

    Let’s talk about your business.

    Tell me where you are and what you want to change.

    Prefer email? Send me your brief.

    Who I work with

    For founders and teams ready to move forward.

    01

    Marketing is busy, but growth still feels harder than it should.

    02

    Leads are coming in, but the journey after the enquiry is letting them down.

    03

    The website, CRM and internal systems do not work together.

    04

    The team knows AI matters, but does not know where it will create real value.

    What I do

    Improve how your business markets, sells and operates.

    Turning attention into enquiries, and enquiries into customers. Not a menu of disconnected services, the right capabilities brought together around the problem that matters most.

    Growth and marketing

    Commercial strategy, positioning, customer journeys, SEO, paid growth and ongoing senior marketing leadership.

    Digital experiences

    Websites, ecommerce, landing pages and digital journeys built to turn attention into action.

    Systems and platforms

    Custom CRM builds, connected systems, internal platforms, reporting and automation shaped around how your team works.

    AI and team capability

    Useful AI workflows, responsible adoption and practical training that helps people work with more confidence and speed.

    The process

    I find the real problem.
    Then I stay to solve it.

    01

    Discover

    Find the real constraint

    I get inside the business, understand how it really operates and identify where growth, time and opportunities are being lost.

    02

    Build

    Create the right solution

    I define and build what the business needs, bringing strategy, creative, technology and delivery together around one commercial goal.

    03

    Embed

    Make the change stick

    I improve the workflow, upskill the team and stay close enough to make sure the solution works in the real business, not just on paper.

    Vicki Mahoney speaking to a group

    Senior thinking. Hands-on delivery.

    Strategy is only useful when it becomes action.

    I work directly with you, from the first conversation to the finished solution. I build what is needed, train your team and help make the change stick.

    Essex based. Working across London, the UK and Dubai.

    Work with me

    Let’s work out what moves your business forward.

    More sales. More leads. A business that runs better. A focused project, ongoing Fractional CMO leadership or AI transformation and training, starting with your business rather than a fixed package.

    Let’s talk about your business.

    Tell me where you are and what you want to change.

    Prefer email? Send me your brief.