Fractional CMO & AI Transformation Consultant
Start with what you need.
Fifteen years across marketing, digital and growth for global businesses, established brands, startups and ambitious local companies. I find the problem behind the problem, then help fix it through better marketing, smarter systems and practical AI.
Start small. Scale the work when the opportunity justifies it.
Four ways to work together
Not sure what you need?
The Diagnostic
Most businesses don't have one problem. They have a symptom, and something underneath it causing the symptom. The Diagnostic is a structured assessment of how your business actually works, so you stop spending money on the wrong fix.
Read moreNeed ongoing senior direction?
Fractional CMO
Fifteen years across marketing, digital and growth for global businesses, established brands, startups and ambitious local companies. I sit at the level a CMO sits at, set the direction, hold the numbers, and make sure the work that gets done is the work that matters.
Read moreNeed the business redesigned around AI and systems?
AI Transformation
Most AI projects fail because they automate a broken process faster. I map how the business actually works, find the wasted effort and the disconnected systems, redesign the workflow, and only then build the AI, CRM, automation, dashboards or integrations that earn their place.
Read moreNeed your team more capable?
AI Team Training
Generic AI training teaches people prompts they forget by Friday. This is built on the work your team actually does. We take real tasks from real roles, redesign how they get done, and put the systems, standards and confidence in place to keep it going.
Read moreI don't start with AI. I start with what isn't working.
"We need more leads." Maybe you don't. Maybe you're already generating them and losing them afterwards. The thing you think is the problem isn't always the thing causing it. Diagnose before you automate.
What I can help with
The answer depends on the problem.
Marketing
- Fractional CMO
- Strategy
- Positioning
- Campaigns
- Google Ads
- Paid media
- SEO
- Growth
Digital
- Websites
- Landing pages
- Conversion
- Customer journeys
- CRM
- Lifecycle
Systems
- Workflow redesign
- Automation
- Reporting
- Integrations
- Internal tools
AI
- AI adoption
- AI workflows
- Research
- Analysis
- Knowledge systems
- Team enablement
People
- Upskilling
- Ways of working
- Human review
- Quality standards
- Change
AI doesn't replace fifteen years of marketing judgement. It gives me more ways to solve the problem.
Where do I start?
Where should I start if I don't know what's wrong?
The Diagnostic. It assesses growth, customer journey, workflows, systems, AI opportunity and team capability, and gives you a Now, Next, Later roadmap so you know what to fix first and what to leave alone.
Can these be combined?
Yes, and they usually are in sequence. Most engagements begin with the Diagnostic, then move into a Fractional CMO retainer, an AI Transformation programme, or team training, depending on what the diagnosis says.
Do you still deliver websites, SEO and ads?
Yes. Those remain live capabilities and get built or run as part of the work. They are no longer sold as a standalone service menu, because in almost every case they are one component of a bigger commercial problem.
Who do you work with?
Established businesses, scaling companies and ambitious local businesses across the UK, Dubai and the wider GCC. Fifteen years across global brands, startups and owner-led businesses.