Ecommerce Agency · Shopify Partner
StoresThat Sell.
Shopify, headless and custom ecommerce systems engineered for revenue, retention and repeat buyers.
What we do
- 01Conversion-engineered design→
- 02Performance media that compounds→
- 03Senior team, no juniors learning on you→
Free quote
Tell us about your project.
Sent straight to a senior strategist. We reply within 24 hours.
Trusted Partners
We don't do templates and we don't do generic. Every ecommerce brands project is built from scratch by a senior team that understands the vertical inside out. ...That's the difference.
Ecommerce Brands
We build and scale ecommerce brands that compete on more than price. Premium design, conversion-engineered checkouts, paid media that prints, and SEO that pulls in qualified buyers every day.
Most ecommerce agencies will sell you a theme tweak and a Meta retainer. We sit down with your P&L, find the leaks, and rebuild around margin. From a £40k/month DTC supplement brand to a £2M/year watch reseller, our playbook flexes to your stage. One senior team across design, development, paid, and SEO. No handovers, no agency theatre.
Serving luxury brands across
Built for ecommerce brands
Why ecommerce brands brands pick Refrakt.
Conversion-engineered design
Every product page, collection grid, and checkout flow is built around proven CRO patterns. No fluff, no parallax for parallax's sake.
Performance media that compounds
Google Shopping, Performance Max, Meta Advantage+, TikTok. Full-funnel campaigns with creative refreshed every 14 days.
Senior team, no juniors learning on you
Senior designer, senior developer, senior media buyer on every account. You meet them, you message them, they own the result.
The problem
Why most ecommerce stores stall under £100k/month.
They are stuck on a theme that was never built for their products, paying a media buyer who has never opened the P&L, and trying to scale on creative shot in a phone six months ago. The site is slow, the checkout leaks 30% of buyers, and the only growth lever is to spend more on Meta. It is unprofitable, and it gets worse with scale.
Our solution
How we fix it.
We rebuild the foundation. A fast, custom store with a checkout engineered to convert. Then we layer Performance Max and Meta Advantage+ on top with weekly creative refreshes, server-side tracking, and a feed that actually represents your catalogue. SEO and email back-fill the brand traffic so you stop being held hostage to ad platforms. The whole stack works together, every week.
How we compare
Refrakt vs the typical ecommerce agency.
Refrakt
Typical agency
Team
Reporting
Creative cadence
Tracking
Contracts
Team
Refrakt
Typical agency
Reporting
Refrakt
Typical agency
Creative cadence
Refrakt
Typical agency
Tracking
Refrakt
Typical agency
Contracts
Refrakt
Typical agency
Built on
The ecommerce stack we build on.
Shopify Plus & Hydrogen
Theme builds, headless storefronts, custom apps and checkout extensions.
Core Web Vitals
LCP under 2.5s on every PDP. Image optimisation, lazy loading, CDN-first.
Klaviyo & Postscript
Email and SMS flows that ship in week one. Welcome, abandoned, post-purchase, win-back.
Triple Whale & Northbeam
Server-side attribution and unified reporting so you trust the numbers.
Store builds that ship.
- Custom Shopify and Shopify Plus builds, not theme reskins
- Headless commerce on Hydrogen or Next.js when speed matters
- Custom product configurators, bundling, subscription flows
- Migrations from WooCommerce, Magento, Wix without losing rankings
- Multi-currency, multi-language, GCC and EU ready
Paid media that scales.
- Google Shopping feed optimisation and Performance Max structures
- Meta Advantage+ shopping with a fresh creative cadence
- TikTok Shop, Pinterest, and Snapchat for the right verticals
- Server-side tracking, GA4, and full attribution stack
- Weekly reporting, monthly strategy reviews, no surprises
SEO and AI search visibility.
- Category and product page SEO at scale
- Schema markup, Merchant Center feeds, rich snippets
- Editorial content clusters that earn links and rankings
- GEO optimisation for ChatGPT, Perplexity, Google AI Overviews
- Technical audits, Core Web Vitals, crawl budget protection
"We tried two other agencies before Refrakt. Inside 90 days we were doing more revenue from organic than we had ever done from Meta. They actually understand the back end of ecommerce."
How we help
Services for Ecommerce Brands.
Shopify Web Design
Custom Shopify and Shopify Plus stores built to convert.
Explore Shopify Web DesignGoogle Ads & Shopping
Performance Max, Shopping, and Search structured for ecommerce.
Explore Google Ads & ShoppingMeta & TikTok Ads
Advantage+ shopping, UGC creative, full-funnel retargeting.
Explore Meta & TikTok AdsEcommerce SEO & GEO
Category, product, and editorial SEO plus AI search visibility.
Explore Ecommerce SEO & GEOStart your project ·
Want a ecommerce brands setup that actually books work?
Tell us about your business and we'll come back with a clear plan, pricing and timeline. No hard sell.
Related verticals
Other industries we serve.
Further reading
Built for your platform and city.
Web design Essex
Local team, in-person workshops, Essex SMB ecommerce.
Web design London
City-specific page for London DTC brands.
Web design Dubai
GCC ecommerce, multi-currency, AED and Arabic-ready stores.
SEO Essex
Category and product SEO across Essex.
Watch reseller marketing
Specialist vertical for high-AOV resale.
Luxury brand marketing
For premium and luxury ecommerce.
Talk to us ·
Prefer a quick chat first? Let's scope it together.
Send us the brief and we'll reply with a tailored plan, pricing and next steps.
Frequently Asked
Ecommerce Brands FAQs.
What ecommerce platforms do you build on?+
Shopify and Shopify Plus by default because they ship fast, scale to nine figures, and have the best app ecosystem. We also build headless storefronts on Hydrogen or Next.js when raw speed and bespoke UX matter, typically for premium brands. We migrate from WooCommerce, Magento, Wix, Squarespace and BigCommerce without losing SEO equity.
Are you a Shopify Partner?+
Yes. We are an official Shopify Partner and have built dozens of stores from MVP DTC launches through to Shopify Plus replatforms with custom checkout extensions, Markets and B2B.
How quickly will I see results?+
On performance media, expect a 30 to 45 day learning phase as we rebuild tracking, restructure campaigns and roll out new creative. Most clients see meaningful ROAS lift inside 60 days. SEO is a 90 to 180 day game on category and product pages, faster on long-tail editorial content.
Do you work with brands outside Essex, London and Dubai?+
Yes. Our team is remote-first with senior staff across the UK and UAE. We work with ecommerce brands across the EU, US, Australia and the GCC. We hold in-person workshops on request anywhere in those regions.
Ready to scale ecommerce brands?
Free, no-pressure strategy call. Built for ambitious brands ready to win.